Inspired by New Zealand's historic America's Cup victory mantra "will it make the boat go faster", subscribe to get stories, frameworks, and behind-the-scenes automation setups. Discover our 4-Stage content optimization framework and a content ROI philosophy that turns manual content optimization processes into automated short-term micro-wins that compound long-term ROI. Meaning your people can work smarter while your content works harder!
3 Website Tracking Tips Most Business Owners Ignore
A Smarter Way to Better Website AnalyticsEver feel lost in a sea of website data? In the video below, I break down the three key things you need to know before setting up your website tracking - so you can focus on engagement metrics that can help improve your website and business. Here's what you'll learn (in less than 6 minutes): β’ How to tell the difference between vanity metrics and value metrics (and why it matters) β’ The sweet spot between too much data and not enough β’ A simple way to future-proof your tracking setup (even if platforms change) Plus, I share my favorite "KISS" principle that makes website analytics way less overwhelming. βEnjoy the video Reader!
PS. Need help making sense of your website data? Book a free call to see how we can help you set up tracking that actually drives results... |
Growth Enablers: 'One-Click' Content ROI with Colin Clapp
Inspired by New Zealand's historic America's Cup victory mantra "will it make the boat go faster", subscribe to get stories, frameworks, and behind-the-scenes automation setups. Discover our 4-Stage content optimization framework and a content ROI philosophy that turns manual content optimization processes into automated short-term micro-wins that compound long-term ROI. Meaning your people can work smarter while your content works harder!