Growth Enablers: 'One-Click' Content ROI with Colin Clapp
Inspired by New Zealand's historic America's Cup victory mantra "will it make the boat go faster", subscribe to get stories, frameworks, and behind-the-scenes automation setups. Discover our 4-Stage content optimization framework and a content ROI philosophy that turns manual content optimization processes into automated short-term micro-wins that compound long-term ROI. Meaning your people can work smarter while your content works harder!
How 10 Minutes a Day Could Save Your Business $250,000 This Year
The Math Behind Why Smart Businesses Are Using AI and Automations to Improve Their Content ROI What if I told you that wasting just 10 minutes a day is costing your business thousands of dollars every year? Too many people think saving 10 minutes a day doesn't matter. They're wrong. So, so, sooooo wrong! In the video below, I show you the simple math and real numbers behind small efficiency gains. The results might surprise you. (In less than six minutes!) Here's what you'll discover in this...
Flatline impressions to 129K clicks (with proof)
Hello Reader, SEO Joke to Make You Smile Why did the webpage blush? It got so many natural backlinks! I often talk about how small improvements can produce a compounding effect on overall results. Today I want to show you exactly what that looks like with real data from our own content optimization work. The Challenge Late 2023: A website stuck in flatline performance. Good content, authentic experiences, but limited reach and poor content ROI. The Momentum-Building Decision Instead of...
Your SEO work isn't wasted in an AEO world (with proof)
Quick question: Think AI killed SEO? Look at this... While competitors panicked about “AI search disruption,” this client’s traffic climbed steadily. The difference? They understood something critical: Content optimization fundamentals. In the video below, I break down the Five Pillars Framework for making your content perform in both Google AND AI-powered search (ChatGPT, Claude, Gemini, Perplexity, etc): Pillar 1: Structure your content so AI can actually quote it (not just rank it) Pillar...
Did you know? AI connectors, MCPs and tools are game-changers!
Many people think of Claude (or ChatGPT) as a 'chatbot'. Ask a question, get an answer. Useful enough. But there's a bigger picture they're missing, and once you see it, you can't unsee it! For a while now I've been discovering entirely new ways to think about AI chat platforms. Not via a single feature or clever prompt. More like an entire approach to how AI fits into real work. Note: The video below is just a taster. Soon after it was made the particular use case wasn't necessary, but it...
Why People Could Be Wrong About SEO Being Dead
Stop Believing This Dangerous SEO Myth Think AI killed SEO? You're not alone. But this belief could be costing your business serious traffic and revenue. In this short (4-minute) video, I break down why SEO is very much alive and how to make it work in the AI era. Here's what you'll learn: • Why SEO principles existed long before Google (and will outlast the next big thing) • How AI search tools still rely on the same content fundamentals you already know • The simple mindset shift that makes...
Find Your Target Audience & Niche Opportunities FAST!
Finally - A FAST Way to Find Ideal Audiences and Niche Opportunities Ever spent hours/days/weeks/months struggling to pinpoint your target audience and niche opportunities to pursue? Well rest assured, you are not alone. “Niche drama” is all too real! Which is why I built a simple but powerful tool that uses AI agents to do all the heavy lifting for you. Here's what makes Time Saving Target Audience & Niche Finder Tool different: It analyzes real data from your business and competitors to...
Master AI Content Creation: Filter Out Jargon Easily!
Introducing a Simple AI Jargon Management System Ever feel like your AI-generated content coughs up too much jargon or is full of ‘AI-generated’ characteristics? If so, check out the video below to see how you can fix that! Learn how to manage and filter out jargon terms to make your AI content sound more authentic and engaging. Discover a step-by-step process to collect and organize jargon words. Learn how to use a Google Sheet with some useful formulas and data converters for easy...
Stop Fighting with AI That Doesn't Sound Like You
How to Create Custom Brand Writing Style Guidelines Tired of AI content that sounds like it was written by a robot? Or maybe your team's content feels like it came from 10 different people with split personalities? I get it. And I've got a simple fix. Check out the video below where I walk you through creating custom writing guidelines that keep everyone on the same page - your AI tools, your writers, and your whole content team. (No more coaching AI on every single prompt or explaining your...
How to Build and Update a Personal Knowledge Base
Tired of AI content that sounds robotic and nothing like your brand? I get it and believe me, you’re not alone! Most content creators struggle with the same frustrating problem: AI just doesn't capture their unique voice or expertise. But what if I told you the solution isn't better prompts - it's better preparation! In the video below, I break down the exact 3-step system I use to create a personal knowledge base that significantly helps AI sound like me every time: Get organized with simple...
Finally - See Which Parts of Your Website Actually Make Money
Stop Guessing What's Working on Your Website Your website gets traffic. But do you know which pages turn visitors into customers? Which CTAs get clicked? Where people stop reading? Most website owners are flying blind, missing out on simple wins because they can't see what's really happening on their site. In this video, I show you exactly how we track metrics that matter: See which landing pages get the most CTA clicks (and which ones are dead weight) Track where visitors stop scrolling so...
3 Website Tracking Tips Most Business Owners Ignore
A Smarter Way to Better Website Analytics Ever feel lost in a sea of website data? In the video below, I break down the three key things you need to know before setting up your website tracking - so you can focus on engagement metrics that can help improve your website and business. Here's what you'll learn (in less than 6 minutes): • How to tell the difference between vanity metrics and value metrics (and why it matters) • The sweet spot between too much data and not enough • A simple way to...
Inspired by New Zealand's historic America's Cup victory mantra "will it make the boat go faster", subscribe to get stories, frameworks, and behind-the-scenes automation setups. Discover our 4-Stage content optimization framework and a content ROI philosophy that turns manual content optimization processes into automated short-term micro-wins that compound long-term ROI. Meaning your people can work smarter while your content works harder!