Growth Enablers with Colin Clapp
Subscribe for AI/CRO/SEO stories, support, and systems aimed at making every piece of content work harder and turn weak-performing websites into winning websites, lookers into leads, clicks into connections, and browsers into buyers!
How 10 Minutes a Day Could Save Your Business $250,000 This Year
The Math Behind Why Smart Businesses Are Using AI and Automations to Improve Their Content ROI What if I told you that wasting just 10 minutes a day is costing your business thousands of dollars every year? Too many people think saving 10 minutes a day doesn't matter. They're wrong. So, so, sooooo wrong! In the video below, I show you the simple math and real numbers behind small efficiency gains. The results might surprise you. (In less than six minutes!) Here's what you'll discover in this...
3 Website Tracking Tips Most Business Owners Ignore
A Smarter Way to Better Website Analytics Ever feel lost in a sea of website data? In the video below, I break down the three key things you need to know before setting up your website tracking - so you can focus on engagement metrics that can help improve your website and business. Here's what you'll learn (in less than 6 minutes): • How to tell the difference between vanity metrics and value metrics (and why it matters) • The sweet spot between too much data and not enough • A simple way to...
Stop drowning in Google Analytics data - here's your lifeline!
Ever feel overwhelmed trying to make sense of Google Analytics? If so, know that you're not alone! In the video below, I cut through GA's complexity and show you how you can use key standard engagement metrics to improve your website's conversion performance. Here's what you'll discover (and more!): Where to get our free, ready-to-use report that makes sense of your data - no tech skills needed Which pages truly grab first-time visitors (and how to optimize them) Exactly where people scroll...
Are You Making This Critical Website Performance Mistake?
If you can't figure out why your website isn't converting, the video below is for you. In less than 5-minutes, I'll expose the biggest mistake e-commerce and online business owners make with website performance reporting - and it's probably simpler than you think. Here's what you'll learn: Why data overwhelm is sabotaging your decision-making (and how to fix it) Why the "KISS" principle is all you need to get quick and easy website performance reporting How to get meaningful website...
The Overlooked Opportunity That Lets Any Small Business Compete with Big Brands Online
The One Thing That Makes Your Digital Presence as Powerful as the Big Brands Imagine being able to compete with the biggest brands in your industry, regardless of size? In the video below, I reveal the "great equalizer" that puts your website on an equal footing with even Fortune 500 companies. Hint: It's all about those first crucial moments when someone lands on your page. Here's what you'll learn: Why you have the exact same opportunity as major brands to grab attention The simple "above...
5 Top Tips to Dramatically Improve Your Website CTA Conversions
5 Proven CTA Optimization Tactics to Boost Your Conversions Did you know not all calls-to-action are created equally? That you don't have to settle for default 'pop-ups' that annoy your website visitors and don't deliver results to you? In the video below, I share my top five CTA optimization techniques I use with my clients and the same ones most website owners completely miss. Here's what you'll discover: • Why having just one type of CTA is leaving money on the table • The progressive...
Stop Guessing Why Your CTAs Don't Convert
The Real Reason Your Website Visitors Aren't Taking Action Ever wonder why your website visitors scroll right past your carefully crafted calls-to-action? You're not alone. Most business owners make the same mistake: they guess what works instead of testing what actually converts. In the video below I share three simple testing methods you can use to turn your underperforming CTAs into conversion machines. Here's what you'll learn: • How to establish baseline metrics so you know if your...
CTAs not working? Here's why + some quick fixes
Are your website's most important CTAs missing the mark? If you're wondering why some visitors read your content but your calls-to-action don't convert as well as they should, then the video below is for you. Here are the key problems we tackle: • The 'Too Soon' CTA that scares visitors away before they see value • The 'Too Many' CTAs that overwhelm and confuse your audience • The 'Too Plain' CTA that blends in and gets ignored Plus, I've included a simple 15-minute audit you can do right now...
The one workflow step that changed everything for our content rankings
Discover why 80% of your content work is done before you even start writing Ever wonder why some content ranks easily while other pieces struggle? In this video, I reveal the exact step-by-step process we use to create content that consistently performs well in search results. TLDR! The answer isn't more keywords, longer articles or even better writing (although that's part of it!). It's about patterns and structures that search engines recognize and reward in the search rankings. Here's what...
3 ways to steal your competitor's content success structure (legally)
Stop guessing what content will rank – here's how to find winning patterns every time Ever wonder why some content shoots to the top of Google while yours gets buried? The secret isn't luck – it's knowing how to spot the patterns that already work. Most content creators are flying blind, hoping their articles will rank. But smart marketers? They're studying what's already working and building something better. Check out the video below showing you three proven methods to uncover these winning...
Subscribe for AI/CRO/SEO stories, support, and systems aimed at making every piece of content work harder and turn weak-performing websites into winning websites, lookers into leads, clicks into connections, and browsers into buyers!