Growth Enablers with Colin Clapp
Subscribe for AI/CRO/SEO stories, support, and systems aimed at making every piece of content work harder and turn weak-performing websites into winning websites, lookers into leads, clicks into connections, and browsers into buyers!
How 10 Minutes a Day Could Save Your Business $250,000 This Year
The Math Behind Why Smart Businesses Are Using AI and Automations to Improve Their Content ROI What if I told you that wasting just 10 minutes a day is costing your business thousands of dollars every year? Too many people think saving 10 minutes a day doesn't matter. They're wrong. So, so, sooooo wrong! In the video below, I show you the simple math and real numbers behind small efficiency gains. The results might surprise you. (In less than six minutes!) Here's what you'll discover in this...
CTAs not working? Here's why + some quick fixes
Are your website's most important CTAs missing the mark? If you're wondering why some visitors read your content but your calls-to-action don't convert as well as they should, then the video below is for you. Here are the key problems we tackle: • The 'Too Soon' CTA that scares visitors away before they see value • The 'Too Many' CTAs that overwhelm and confuse your audience • The 'Too Plain' CTA that blends in and gets ignored Plus, I've included a simple 15-minute audit you can do right now...
The one workflow step that changed everything for our content rankings
Discover why 80% of your content work is done before you even start writing Ever wonder why some content ranks easily while other pieces struggle? In this video, I reveal the exact step-by-step process we use to create content that consistently performs well in search results. TLDR! The answer isn't more keywords, longer articles or even better writing (although that's part of it!). It's about patterns and structures that search engines recognize and reward in the search rankings. Here's what...
3 ways to steal your competitor's content success structure (legally)
Stop guessing what content will rank – here's how to find winning patterns every time Ever wonder why some content shoots to the top of Google while yours gets buried? The secret isn't luck – it's knowing how to spot the patterns that already work. Most content creators are flying blind, hoping their articles will rank. But smart marketers? They're studying what's already working and building something better. Check out the video below showing you three proven methods to uncover these winning...
Drowning or stuck with SEO & AI tools? Here's your way out...
Finally - A clear path through the SEO & AI maze Ever feel like you're drowning in SEO tools and AI solutions? You're not alone. In the video below, I break down why most businesses get stuck and show you a simpler way forward. • Learn the 3 deadly traps that keep businesses from maximizing their content ROI • Discover why "done" beats "perfect" every time. Yes, every time! • Understand why data is your momentum-building friend Plus, I reveal a game-changing mindset shift that will help you...
Libraries, Google & AI - What's the surprising link?
The one thing that makes content work (no matter which search tool people use) Ever wonder why some content gets found everywhere while other content stays hidden? In the video and article links shared below, we reveal the surprising connection between ancient libraries and modern AI tools like ChatGPT. Learn why content structure mattered before Google (and still does today) Check out a real case study of a small travel blog competing with industry giants See how the same content patterns...
Old blog posts bringing in zero traffic? Here's proof they can shine again
Hey Reader! Remember those blog posts you poured your heart and soul into for yourself or clients long ago? That are now forgotten, gathering online dust and getting no views. If you do, I have good news! Check out the video (or blog post) links below to see a real case study showing how three forgotten articles found new life. No fancy tricks - just smart updates that brought real results. Watch now: SEO Content Refreshes: The Impact of Updating Old Posts (see the description for 2024/25...
Subscribe for AI/CRO/SEO stories, support, and systems aimed at making every piece of content work harder and turn weak-performing websites into winning websites, lookers into leads, clicks into connections, and browsers into buyers!